At Phase 3 of the 138th Canton Fair's "Better Life" exhibition area, Ningbo Jinlin Knitting Co., Ltd. (Jinlin Knitting) drew steady crowds to its booth. The "Specialized, Refined, Peculiar, and Innovative" enterprise from Ningbo Qianwan New Area showcased over 50 innovative products-including 40S*30 mercerized cotton interlock and breathable T-shirt fabrics. With green manufacturing technologies and customized services, it secured over $12 million in intentional orders by the fair's close and gained new customers in 3 emerging markets, including the Middle East and South America.
Green Technology Leads; Cold-Rolling Process Attracts Buyers
"This 50S 100% cotton-spandex double-faced fabric is soft and comfortable, while saving 60% water in dyeing," Yu Guobin, Jinlin Knitting's Foreign Trade Manager, told an Italian buyer during a demo of cold-rolled dyed fabrics' moisture-wicking performance. Over 70% of exhibits held environmental certifications, covering core lines like cotton-spandex interlock and polyester-cotton blends-all integrated with the company's self-developed eco-friendly dyeing and intelligent finishing technologies.
Notably, its new liquid ammonia mercerized fabrics-processed with imported equipment-meet international luxury brand standards for luster and elasticity, and hold GRS and OCS certifications. On-site, preliminary cooperation was agreed with 3 European apparel brands. "Our intelligent printing and dyeing base enables full-process digital control from weaving to finishing, with traceable environmental indicators for every batch," Yu said, presenting real-time quality data that prompted a Turkish buyer to confirm a 200-ton test order.
Customized Services & Industrial Synergy Boost Results
To meet diverse buyer needs, Jinlin Knitting set up a "Rapid Customization Zone" at its booth, offering one-stop solutions like color card selection and process adjustments. Functional fabrics accounted for 45% of customized demands, with moisture-wicking sportswear and antibacterial fabrics as top choices.
"Our flexible production-samples in 3 days, delivery in 7 days-gives us an edge in small-to-medium batch orders," Yu noted. Through the Canton Fair's "Trade Bridge" matching program, the company partnered with plush industry clusters and Shaoxing home textile firms to provide integrated "fabric + finished garment" services. This collaboration attracted a Russian buyer's intentional order for 3,000 knitted suits, valued at over $800,000.
Seizing Opportunities for Global Expansion
Jinlin Knitting's new 170,000-square-meter production base will launch next year, with an annual capacity of 50,000 tons of high-end knitted products to support Canton Fair order fulfillment. "We aim to convert 60% of intentional orders into first-quarter actual orders. We will also leverage the Canton Fair Design Innovation Award to accelerate international certification for functional fabrics," a company representative said. Moving forward, Jinlin Knitting will continue using the Canton Fair as a key platform to promote green and intelligent knitted products globally.
